MIMECAST / Cyber Security SaaS
Narratives, CEO channel and content
Prior to their acquisition by Permira, we worked extensively with Mimecast, in the first instance to capture for all purposes a 3 minute concept video to explain the product and proposition. This was used extensively across sales, investor and internal onboarding channels. We went on to help the CEO develop his communications channel and to capture the brand identity worldwide to enable the culture and cohesion during rapid expansion and the shift of base from UK to North America.
