save money As well as plan cost reduction programmes, leaders must sell them into markets and staff.
Mission's 'big idea' is to systematically cut the distance between leaders and audiences -
It requires a little more leadership engagement - and delivers a lot more buy in, a lot quicker.
RAISE REVENUES In B2B markets, sales and business development requires our particular set of narrative, digital
and live communication skills. We develop and templatise key elements for future use in-house.
We also integrate digital and mobile platforms with video assets, data visualisation and
information graphics that bring a B2B sales proposition to life.
CHANGE Leaders make their names on change. Poor communication is known to be the key factor
in programme failure. Our service works by making the 'vision' compelling at the point of delivery.
We support the CEO, CFO, CIO and change teams in developing narratives quickly and in
expressing them using broadcast media techniques.
SIMPLIFY Like the bad hair in the advert, business messages can be dull and lifeless,
driven as they are by complex data, strategies and propositions.
If untreated, complexity can kill business purpose. Mission remedies this
by introducing narrative packages used in news media, politics and
participative art, as well as data visualisation, and information design.
BUSINESS PURPOSE
IS EVERTHINGIt sounds obvious - but the clear business purpose often gets veiled in mists of creativity and technology.
Then you wonder why it didn't work...
BORING IS FAILING If you can't hold your audience your investment fails.
Holding an audience is increasingly difficult - recognise that fact.
TELL THE TRUTH AND ARGUE HARD Start from a base of transparency and honesty; now you have the right to argue very hard, to develop
the narrative as you want. Understanding this duality is key to keeping the right side of the modern 'stakeholder'.
OPEN THE
CREATIVE PROCESS Open the creative process to clients. Arrange it so that this can happen without costing more or taking longer.
ALL CONTENT MUST
BE TWISTED
Content is king - but in the new multi-channel world our audiences live in, all content must be prepared to work
easily across all channels - otherwise you are wasting money.
NO DIGITAL -
NO COMMENT
if you can't master digital then you can't reach people.
Being good at digital requires a very wide range of skills and appetites for new things.
ONLY USE
GOOD PEOPLE
Creative, communications and technology people come in varying qualities.
The best are often more experienced and often freelance. If you can get these people
- you get better work and a more comfortable, reliable process.
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